The steam iron is the most hated of all appliances. No matter how many design trade-offs are made, you just can’t make steam iron fundamentally any better for people. Even the Jonathan Ives of the world would fail to make it better and more likeable. The fact is: people simply hate ironing.
Anthony Mello once said, “we see things not as they are, but as we are.” What this means for us PMs, designers, entrepreneurs etc. is that people are more important than things. Anthropology is more important than technology.